Instagram Reels Time Limit Increased to 3 Minutes: Create Longer Videos Now

Instagram Reels Image

Instagram has now increased the time limit for Reels to 3 minutes. Earlier this limit was 90 seconds, but now under the new update, creators will be able to post videos up to 3 minutes. This announcement was made recently by Instagram head Adam Mosseri.

Adam Mosseri said that this change has been made based on the opinion of the users. Many users had said that it is difficult to create a video in 90 seconds. The new update will give creators more time to show their creativity.

Comparison of Instagram Reels with TikTok and YouTube

TikTok had provided the facility of 3-minute long videos in 2021 itself, while YouTube also increased the maximum limit of its Shorts from 60 seconds to 3 minutes last year. Now this move of Instagram is like directly challenging these platforms.

Instagram has always focused on short and quickly viewed content. But now with the increase in the length of Reels, the question arises whether this change can change the basic identity of Instagram? Will long videos replace short and interesting content?

This change will give creators a chance to showcase their stories in a better way. Now it remains to be seen how much users like long videos. Will this change change the viewing habits of users or will short videos be more preferred on Instagram?

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