Redmi Announces Turbo Series, K Series to Compete in Premium Market
Redmi has announced a major change in its smartphone lineup. Xiaomi Group President Lu Weibing recently revealed that the Redmi brand logo will now be written as “REDMI”. This change is not limited to just capital letters, but it reflects the brand’s new strategic direction and its advanced goals.
Redmi’s New Goals
Xiaomi has made a strong hold in the premium smartphone market and Redmi now has a chance to take advantage of new opportunities. Redmi aims to maintain a great balance between performance and affordable prices. The introduction of the Turbo series is an important step in this direction, which will gradually replace the K series.
The K series will now be taken to new heights in the premium market, where it will compete with its competitors with advanced features and high performance.
Redmi K80 series
According to Lu Weibing, the Redmi K80 series will be the biggest upgrade to its lineup ever. This series is designed to touch new boundaries, with an emphasis on delivering great performance, great features, and an enhanced experience to consumers.
Key Features of Redmi K80 Pro
- Processor and Performance: It will be equipped with Snapdragon 8 Elite Edition processor and support D1 graphics card for gaming. AnTuTu score is expected to reach 31,94,766.
- Display: Use of M9 luminous material, 1800 nits peak brightness, and features such as circular polarized light.
- Battery and Charging: 120W wired and 50W wireless charging with a large 6,000mAh battery.
- Design and Ruggedness: Xiaomi Dragon Crystal Glass 2.0 and IP68/IP69 certification.
- Cooling System: Dual-loop 3D ice cooling technology.
- Other Features: Ultrasonic fingerprint sensor, Xiaomi Star Communication network feature, and smart home device control.
Turbo series
The Turbo series will replace the existing mid-range (around ₹25,000) K series. This series is designed for consumers who want great performance at an affordable price. The main goal of the Turbo series is to further strengthen Redmi’s hold in the affordable smartphone segment.
Xiaomi’s Future Vision
Xiaomi’s upcoming 3-5 year strategy plans to make big investments to achieve technological and product leadership. Lu Weibing said that the company made major decisions regarding the direction of the smartphone business during a 13-hour long strategic meeting. The plan aims to take Xiaomi’s products and technologies to new heights.
What is changing for users?
The new logo and strategy of “REDMI” is a sign of the brand moving a step forward from its traditional approach. While the K80 series will compete in the premium segment, the Turbo series will make its place in the mid-range smartphone market in terms of price-performance.
Launch Event Date
The launch event of the Redmi K80 series and other products like Redmi Buds 6 Pro will take place on November 27, 2024 at 7 pm. This event will mark the beginning of this new era of Redmi.
This new strategy of Redmi will not only give better options to consumers but will also create tough competition in the mid-range and premium smartphone market.
